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OWrite, and if you can't write, hire someone who can write for you. Custom content can be much easier to position in trade magazines and internet-based. Come up with ideas kids articles, advertise them completely unique.
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Interact in conjunction with your followers making a point of commenting on other posts. Comment on posts when you something offer to help get your clinic's name out so there. The simplest and most straightforward way to do this would interact with folks who are posting of your industry. This will be a fabulous networking opportunity.
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